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profitable customer

См. также в других словарях:

  • profitable customer — A person, household, or company providing long term revenues that exceed, by an acceptable amount, the company s costs of attracting, selling, and servicing that customer. See customer profitability analysis …   Big dictionary of business and management

  • Customer profitability — (CP) is the difference between the revenues earned from and the costs associated with the customer relationship in a specified period. According to Philip Kotler, a profitable customer is a person, household or a company that overtime, yields a… …   Wikipedia

  • Customer attrition — Customer attrition, also known as customer churn, customer turnover, or customer defection, is a business term used to describe loss of clients or customers. Banks, telephone service companies, Internet service providers, pay TV companies,… …   Wikipedia

  • Customer relationship management — (CRM) is a widely implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes principally sales activities, but… …   Wikipedia

  • Customer analytics — is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship …   Wikipedia

  • Customer base — The customer base is the group of customers and/or consumers that a business serves. In the most situations, a large part of this group is made up of repeat customers with a high ratio of purchase over time. These customers are the main source of …   Wikipedia

  • Customer lifetime value — Contents 1 Definition of Customer Lifetime Value 2 Calculation in customer retention cases 3 Uses and Advantages of CLV 4 References …   Wikipedia

  • Customer value proposition — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • customer profitability analysis — CPA The analysis of profits by customer. In the past, management accounting reports focused exclusively on product profitability, but in recent years it has become clear that managers need to understand both product and customer profitability.… …   Accounting dictionary

  • customer profitability analysis — CPA The analysis of profits by customer. In the past, management accounting reports focused exclusively on product profitability, but in recent years it has become clear that managers need to understand both product and customer profitability.… …   Big dictionary of business and management

  • Disruptive technology — Types of Innovation[1] Sustaining An innovation that does not affect existing markets. Evolutionary An innovation that improves a product in an existing market in ways that customers are expecting. (E.g., fuel injection) Revolutionary… …   Wikipedia

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